By Jorgen Randers, G. Bologna
1972: su incarico del membership di Roma, un gruppo di studiosi dell’MIT pubblica I Limiti dello sviluppo, che prefigura gli effetti della crescita della popolazione, dei consumi e dell’inquinamento su un pianeta fisicamente limitato. Dopo decenni di critiche feroci, ormai si ammette che le conclusioni di quello studio erano corrette.
2012: Jorgen Randers, uno dei coautori di I limiti dello sviluppo, fa il punto su quanto è successo e prova a delineare il futuro globale da qui al 2052. Vivremo sempre più nelle città, saremo più connessi e creativi, e dovremo trovare nuovi modi in keeping with gestire le tensioni dovute alle diseguaglianze crescenti. Probabilmente l. a. popolazione non crescerà quanto previsto, con una riduzione degli impatti sulla biosfera, ma le rinnovabili non riusciranno a rimpiazzare i combustibili fossili in pace in keeping with eliminare del tutto los angeles possibilità di un riscaldamento climatico catastrofico... Nessun settore è escluso, e Randers ci mette a disposizione una guida in keeping with interpretare e gestire le turbolenze dei prossimi quarant’anni.
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Extra resources for 2052: scenari globali per i prossimi quarant’anni
In one straightforward example, a Fortune 500 global corporation in the industrial sector identified a critical need for global warming and climate change training so that 24 Better Green Business employees could easily make connections between their daily activities and the improvement they could make to global environmental trends. In another example, IBM organized a community-building event in California so that employees could volunteer to pick up trash at a neglected beach. Leading practices that cultivate a common culture of environmental awareness and support a green strategy are already emerging and developing in many companies.
Some corporations have taken a straightforward project or program management office (PMO) approach that centrally manages different aspects of cultural change. This approach significantly reduces the likelihood of duplicate efforts, poorly coordinated timing across events, and inconsistent communications. Other companies in which divisions operate with a high level of autonomy develop guiding principles that support a uniform yet decentralized approach to identifying and launching projects that improve environmental stewardship and strengthen awareness and action.
Intel, traditionally a manufacturer of semiconductor computer chips and chip sets, entered the business of manufacturing photovoltaic solar cells for makers of solar modules.  Applied Materials, a company that traditionally has developed and manufactured the semiconductor manufacturing equipment used by companies such as Intel, is developing a position in the business of solar-generated electricity. Initiatives to build a new business model in this area at Applied Materials range from making acquisitions to pursuing technology innovation.
2052: scenari globali per i prossimi quarant’anni by Jorgen Randers, G. Bologna